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This is the 11th article in the Future of Investing series, drawing insights from our annual industry-wide survey. 1 The Overview summarizing the top 10 key findings can be found here along with the entire series of articles exploring the key findings.

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High-touch advisory for ultra-high-net-worth individuals and institutions focuses on community to foster intra-network connectivity and benefits

Today’s platforms that support bankers and advisors in their attempts to deliver high-touch services to their ultra-high-net-worth (UHNW) clients and family offices have significant shortcomings. Most investment offerings remain focused on equities and bonds, and while many of these platforms can handle private funds, these funds are not well integrated into reporting and performance attribution systems. The documents that lay out the terms and covenants required to administer private funds, margin accounts and derivatives are often handled manually and not built into automated workflows. Tools that could help clients model potential portfolio impacts and analyze performance across the breadth of their asset exposures are mostly lacking. There is little interactivity beyond basic chatbots and—in some instances—video-conferencing abilities. The gap is widening between service demands and the portfolio and experience that can be delivered to these higher-wealth clients.

Like institutional investors, the wealthiest individual investors are creating more complex portfolios that utilize a range of investment techniques to leverage, hedge, tilt and structure their asset holdings. They are co-investing with private fund managers and are pursuing direct investment opportunities. They are securing funding to support new opportunities and looking to manage private credit arrangements and private loans. Rather than any type of standard portfolio, these investors need to have their assets managed as bespoke “portfolios of one.”

This is creating challenges for UHNW clients and their families. More UHNW individuals are setting up family offices as the patriarchs and matriarchs reach retirement (80% of single-family offices are first-generation).2 Rather than this being a single point-in-time exercise, there is typically a reduction in the older generation’s participation and a ramping up of the next generation’s involvement. This increases the communication challenges of managing the family’s money as multiple stakeholders may want their voices heard and views taken into account on any decision.

Broadening the decision-maker pool also increases the likelihood that there will be a greater diversity of investment opportunities put in front of the family and that sub-groups may choose to invest in certain initiatives, while others may choose to forego participation. Since many families are aligned through business and social connections, the generational turnover of wealth also encourages a more “club-like” mentality. Generational peers from different families may bring opportunities to each other and choose to invest together, particularly around opportunities that touch on shared passions.

The result has been a growing trend toward wealthy individuals and their families joining multi-family offices or hiring their own chief investment officer or investment team, and even creating their own technology. Survey participants noted that some of these platforms combine bespoke messaging and voting apps to help coordinate a complex set of familial and peer relationships. They also feature customized accounting and reporting systems to address the fragmentation and complexity of the family’s overall and sub-portfolios. Often, families that have made these investments are opting to share their technology with each other, removing these opportunities from the traditional private-banking and wealth platforms.

For more information or to request a presentation on the 2024/25 Future of Investing findings, please contact your Franklin Templeton representative or reach us directly at [email protected]



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