Skip to content

Trading on May 15, 2024, was auspicious, with releases on both consumer inflation (CPI) and retail sales for the markets to chew on. Bond market pricing was favorable in response, with bond prices up prior to the releases and up further after the news.

The April CPI showed an increase of 0.31% month-over-month (MoM), while the core CPI rose 0.29% MoM. Given US Federal Reserve (Fed) Chair Jerome Powell’s remarks about potentially distorted shelter inflation data, we have been tracking a measure of core inflation that excludes shelter costs. That measure rose 0.22% MoM. These gains translate to annualized rates of increase of 3.8%, 3.6% and 2.7%, respectively.

Obviously, all these rates of price gains are above the Fed’s 2% inflation target. However, they are moves down from what was reported for inflation in February and March. Also, there were some incipient signs of moderation in the aforementioned shelter cost measures. So-called homeowners’ rents were reported as rising at a 5.2% annualized rate in April, with tenants’ rents rising at a 4.3% rate. Both of these were moderately lower than the 6% readings these measures had been giving off since last summer.

Exhibit 1: Core Inflation, Excluding Shelter, CPI & Personal Consumption Expenditures Price (PCE) Index

Sources: Bureau of Labor Statistics, Bureau of Economic Analysis, Western Asset. As of April 30, 2024.

We are not quite back to the Fed’s comfort zone for inflation, but there was some renewed progress there, and so some light at the end of the tunnel. Actually, for the last 11 months, core CPI inflation less shelter has proceeded at an annualized rate of only 2.1%. So, if the progress of the last year is merely sustained and shelter prices start behaving, the Fed’s goals will be achieved.

The retail sales news was more impressive. Headline retail sales were unchanged in April, from a March sales level that was revised down by -0.4% from last month’s estimate. For the closely watched “control” sales measure, sales declined by -0.3%, on top of a whopping -0.6% revision to March.

Exhibit 2: “Control” Retail Sales

Sources: Census Bureau, Bureau of Economic Analysis, Bureau of Labor Statistics, Western Asset. As of April 30, 2024.

After having tread water for two years, retail sales saw vibrant growth from Spring through Fall of 2023. That pickup was a big factor behind the faster GDP growth seen last year. After softish retail prints for January and February, the March release last month suggested that the retail sales spurt was continuing in 2024. Today’s news puts the kibosh on that. In real terms, control sales have been roughly flat for the last four months (-0.7% annualized growth), after having grown at a 6.6% pace in the preceding seven months.

Softer growth in consumer spending on merchandise was a major factor suppressing GDP growth in 1Q, and it is now looking as though we will see similar results in 2Q. The recent sales slowdown is especially conspicuous and interesting for non-store sales (online vendors). Non-store vendors had seen average annual growth in real sales of 7.4% over the three years following the end of 2020, but their sales have gone flat since then (actually declining at a -2.4% annual rate since December). Could even the Amazon run dry?

Sales were also declining in recent months in real terms for most other store types, the only exception being electronics. Apparently, consumers are eating out a bit less and reining in online shopping, but still buying those smart phones!

All in all, these data leave a summer Fed rate cut in play. We will likely have to see further progress on inflation and nothing explosive from job growth or consumer spending, but after the payroll release two weeks ago and the CPI and retail news today, a summer rate cut is a much better bet now than it was in late-April.



IMPORTANT LEGAL INFORMATION

This material is intended to be of general interest only and should not be construed as individual investment advice or a recommendation or solicitation to buy, sell or hold any security or to adopt any investment strategy. It does not constitute legal or tax advice. This material may not be reproduced, distributed or published without prior written permission from Franklin Templeton.

The views expressed are those of the investment manager and the comments, opinions and analyses are rendered as at publication date and may change without notice. The underlying assumptions and these views are subject to change based on market and other conditions and may differ from other portfolio managers or of the firm as a whole. The information provided in this material is not intended as a complete analysis of every material fact regarding any country, region or market. There is no assurance that any prediction, projection or forecast on the economy, stock market, bond market or the economic trends of the markets will be realized. The value of investments and the income from them can go down as well as up and you may not get back the full amount that you invested. Past performance is not necessarily indicative nor a guarantee of future performance. All investments involve risks, including possible loss of principal.

Any research and analysis contained in this material has been procured by Franklin Templeton for its own purposes and may be acted upon in that connection and, as such, is provided to you incidentally. Data from third party sources may have been used in the preparation of this material and Franklin Templeton ("FT") has not independently verified, validated or audited such data.  Although information has been obtained from sources that Franklin Templeton believes to be reliable, no guarantee can be given as to its accuracy and such information may be incomplete or condensed and may be subject to change at any time without notice. The mention of any individual securities should neither constitute nor be construed as a recommendation to purchase, hold or sell any securities, and the information provided regarding such individual securities (if any) is not a sufficient basis upon which to make an investment decision. FT accepts no liability whatsoever for any loss arising from use of this information and reliance upon the comments, opinions and analyses in the material is at the sole discretion of the user.

Franklin Templeton has environmental, social and governance (ESG) capabilities; however, not all strategies or products for a strategy consider “ESG” as part of their investment process.

Products, services and information may not be available in all jurisdictions and are offered outside the U.S. by other FT affiliates and/or their distributors as local laws and regulation permits. Please consult your own financial professional or Franklin Templeton institutional contact for further information on availability of products and services in your jurisdiction.

Brazil: Issued by Franklin Templeton Investimentos (Brasil) Ltda., authorized to render investment management services by CVM per Declaratory Act n. 6.534, issued on October 1, 2001. Canada: Issued by Franklin Templeton Investments Corp., 200 King Street West, Suite 1400 Toronto, ON, M5H3T4, Fax: (416) 364-1163, (800) 387-0830, http://www.franklintempleton.ca. Offshore Americas: In the U.S., this publication is made available by Franklin Templeton, One Franklin Parkway, San Mateo, California 94403-1906. Tel: (800) 239-3894 (USA Toll-Free), (877) 389-0076 (Canada Toll-Free), and Fax: (727) 299-8736. U.S.: Franklin Templeton, One Franklin Parkway, San Mateo, California 94403-1906, (800) DIAL BEN/342-5236, franklintempleton.com. Investments are not FDIC insured; may lose value; and are not bank guaranteed. 

Issued in Europe by: Franklin Templeton International Services S.à r.l. – Supervised by the Commission de Surveillance du Secteur Financier - 8A, rue Albert Borschette, L-1246 Luxembourg. Tel: +352-46 66 67-1 Fax: +352 342080 9861. Poland: Issued by Templeton Asset Management (Poland) TFI S.A.; Rondo ONZ 1; 00-124 Warsaw. Saudi Arabia: Franklin Templeton Financial Company, Unit 209, Rubeen Plaza, Northern Ring Rd, Hittin District 13512, Riyadh, Saudi Arabia. Regulated by CMA. License no. 23265-22. Tel: +966-112542570. All investments entail risks including loss of principal investment amount. South Africa: Issued by Franklin Templeton Investments SA (PTY) Ltd, which is an authorised Financial Services Provider. Tel: +27 (21) 831 7400 Fax: +27 10 344 0686. Switzerland: Issued by Franklin Templeton Switzerland Ltd, Talstrasse 41, CH-8001 Zurich. United Arab Emirates: Issued by Franklin Templeton Investments (ME) Limited, authorized and regulated by the Dubai Financial Services Authority. Dubai office: Franklin Templeton, The Gate, East Wing, Level 2, Dubai International Financial Centre, P.O. Box 506613, Dubai, U.A.E. Tel: +9714-4284100 Fax: +9714-4284140. UK: Issued by Franklin Templeton Investment Management Limited (FTIML), registered office: Cannon Place, 78 Cannon Street, London EC4N 6HL. Tel: +44 (0)20 7073 8500. Authorized and regulated in the United Kingdom by the Financial Conduct Authority.

Australia: Issued by Franklin Templeton Australia Limited (ABN 76 004 835 849) (Australian Financial Services License Holder No. 240827), Level 47, 120 Collins Street, Melbourne, Victoria 3000. Hong Kong: Issued by Franklin Templeton Investments (Asia) Limited, 62/F, Two IFC, 8 Finance Street, Central, Hong Kong. Japan: Issued by Franklin Templeton Investments Japan Limited. Korea: Issued by Franklin Templeton Investment Advisors Korea Co., Ltd., 3rd fl., CCMM Building, 101 Yeouigongwon-ro, Yeongdeungpo-gu, Seoul, Korea 07241. Malaysia: Issued by Franklin Templeton Asset Management (Malaysia) Sdn. Bhd. & Franklin Templeton GSC Asset Management Sdn. Bhd. This document has not been reviewed by Securities Commission Malaysia. Singapore: Issued by Templeton Asset Management Ltd. Registration No. (UEN) 199205211E, 7 Temasek Boulevard, #26-03 Suntec Tower One, 038987, Singapore.

Please visit www.franklinresources.com to be directed to your local Franklin Templeton website.

CFA® and Chartered Financial Analyst® are trademarks owned by CFA Institute.