Skip to content

Executive Summary

If the last 20 years in public equity investing have been dominated by the technology sector, the story of the next 20 years may be about the awakening of the rest of the economy. This narrative is already taking shape. Even among the so-called “Magnificent Seven,” often considered synonymous with Big Tech, more than half are not classified within the technology sector.1

In our more than 50 years of investing in innovation, we have continuously tracked which parts of the economy are bright spots for invention and progress. One of our three main investing tenants is that innovation is everywhere. As our title for this piece suggests, innovation is now truly everywhere. Today, many of the largest market opportunities we see are in areas of the economy like transportation, industrials, financials, health care, retail and energy. These sectors are not just poised for transformation; the change is already happening.

Investing in innovation demands flexibility

As we enter the Fourth Industrial Revolution, we expect to see the influence of its general purpose technologies spread across the economy. Digitizing information into computer bytes defined the Third Industrial Revolution. We anticipate that the ever-more intelligent application of that information to the physical world, whether through atoms or genes, will drive the Fourth Industrial Revolution.

Sweeping innovation of this sort, by definition “brand new,” often resists correct categorization, at least initially. When the first version of “search” came out in 1997, it was not immediately apparent that this technology would upend the advertising industry. The first Harvard students who joined Facebook in 2004 probably did not anticipate that the fledgling social network would disrupt the entire media ecosystem. Because Google and Meta made use of the internet and software, the ratings agencies put both companies into the technology sector. Not until 2018 were they correctly recognized as media companies and moved from technology to communications services.

This phenomenon is still happening today. As we noted in this paper1, Palantir, a defense company, is currently categorized in technology, but we do not think this is permanent. Other firms engaged in innovative and misunderstood endeavors may also face this initial mis-categorization. Yet, we predict this will become less frequent.

This is not to say that investment decisions should hinge on identifying proper and improper classifications. Rather, it is an argument for a flexible investing mandate. The fluid nature of innovation is best captured by managers who can pursue what is most interesting and promising in the economy, regardless of what sector, wrongly or rightly, those companies find themselves classified in.



IMPORTANT LEGAL INFORMATION

This material is provided for general informational purposes only and should not be considered individualized investment advice, a recommendation or a solicitation to adopt any investment strategy. It does not constitute legal or tax advice. Franklin Templeton accepts no liability for losses arising from use of this material.

The views expressed are those of the investment manager as of the publication date and may change without notice. These opinions and analyses are based on certain assumptions, including market conditions that may change. They may differ from those of other portfolio managers or from the firm as a whole.

This material is not intended to provide a complete analysis of all material facts regarding any country, region or market. No assurance can be given that any forecast, projection or prediction regarding economies or financial markets will be realized. References to specific securities are for illustrative purposes only and should not be interpreted as recommendations or a solicitation to buy, sell, or hold any security.

Any research or analysis in this material has been prepared by Franklin Templeton for its own purposes and is provided incidentally. While the information included is believed to be reliable, its accuracy and completeness cannot be guaranteed, and it is subject to change without notice.

Past performance does not guarantee future results, or any profit or gain. All investments involve risks, including possible loss of principal.

Franklin Templeton offers environmental, social and governance (ESG) capabilities, though not all strategies or products incorporate ESG as part of the investment process.

Investment strategies and services may not be available in all jurisdictions. Please consult your financial professional or Franklin Templeton contact for further information.

Brazil: Issued by Franklin Templeton Brasil Ltda. Canada: Issued by Franklin Templeton Investments Corp. Offshore Americas: In the United States, this publication is made available by Franklin Templeton. United States: Issued by Franklin Templeton. Investments are not FDIC insured; may lose value; and are not bank guaranteed.

Europe: Issued by Franklin Templeton International Services S.à r.l., 8A, rue Albert Borschette, L-1246 Luxembourg. Poland: Issued by Templeton Asset Management (Poland) TFI S.A.; Rondo ONZ 1; 00-124 Warsaw.  Saudi Arabia: Issued by Franklin Templeton Financial Company, 13512 Riyadh, Saudi Arabia. Regulated by CMA. License no. 23265-22. South Africa: Issued by Franklin Templeton Investments SA (PTY) Limited, which is authorised by the FSCA as a Financial Service Provider (No.44475). Switzerland: Issued by Franklin Templeton Switzerland Ltd, Talstrasse 41, CH-8001 Zurich. Middle East & Africa (ex South Africa): Issued by Franklin Templeton Investments (ME) Limited, which is regulated by the Dubai Financial Services Authority. Address: Franklin Templeton, The Gate, East Wing, Level 2, Dubai International Financial Centre, P.O. Box 506613, Dubai, U.A.E. Tel: +971(04) 428 4100. United Kingdom: Issued by Franklin Templeton Investment Management Limited (FTIML), registered office: Cannon Place, 78 Cannon Street, London EC4N 6HL.

Australia: Issued by Franklin Templeton Australia Limited (ABN 76 004 835 849) (Australian Financial Services License Holder No. 240827), Level 47, 120 Collins Street, Melbourne, Victoria 3000. Hong Kong: Issued by Franklin Templeton Investments (Asia) Limited. Japan: Issued by Franklin Templeton Japan Co., Ltd. South Korea: Issued by Franklin Templeton Investment Advisors Korea Co., Ltd. Malaysia: Issued by Franklin Templeton Asset Management (Malaysia) Sdn. Bhd. & Franklin Templeton GSC Asset Management Sdn. Bhd. Singapore: Issued by Templeton Asset Management Ltd. (UEN) 199205211E. 2 Central Boulevard, IOI Central Boulevard Towers, West Tower #34-01, Singapore 018916.

Access your local website at www.franklinresources.com/all-sites.

CFA® and Chartered Financial Analyst® are trademarks owned by CFA Institute.

Copyright © 2026 Franklin Templeton. All rights reserved.