Skip to content

The stock market has come a long way in since last April, when US President Donald Trump announced a plan to lift tariffs on countries around the world to the highest levels in a century. US stock prices plunged over several days. Treasuries, normally considered a “safe haven,” also fell in value. Since then, some tariffs have taken effect while others have been delayed, deadlines have been reset, and negotiations with most countries continue. By early July, though, the S&P 500 Index had recovered to reach a new record high, and yields in the bond markets showed stability.

To take a fresh look at the markets and how investors might view tariffs, I held a discussion with two professionals at Franklin Templeton: Michael Salm, a portfolio manager on the Franklin Templeton Fixed Income team, and Kathryn Lakin, Director of Research at Putnam Equity.

Equity market recovery

Tariffs initially posed a major concern for the markets because the levels were unexpected. The sense in the market was that 10% would be the rate, but the April 2 announcement involved much higher numbers, and with different rates assigned to different trading partners. The overall average was about 40%, and the market panicked for a few days. Markets settled down as it became clear that the announced levels were part of a negotiation, and then many of them were paused for 90 days.

The markets took the time to develop a better quantitative model to be able to analyze the different rates announced for different countries and sectors. Now investors can quickly and efficiently take in changing information and quantify the impact of potential new tariffs. For example, the automobile sector faced a variety of impacts, including tariffs on steel, aluminum and other inputs, in addition to the general tariffs. Consensus earnings estimates came down, and stock performance since then has reflected the revised estimates were largely accurate.

At this time, markets believe the net impact is an increase in tariff levels from an average of about 2% before the announcements to about 15% currently and into the future. Of course, this level could change as negotiations with most countries continue. While there is still uncertainty, market volatility like the moves in April is unlikely because investors have more confidence in their ability to analyze evolving developments. If the ultimate levels are much higher than 15%, it could be negative for stocks, but the market is better prepared for the 15% rate. A lower final rate might be good news for stocks.

It's also worth noting that a broad range of stocks has participated in the stock market recovery since April. This is a change in trend from the previous two years when the Magnificent Seven (the stocks are Alphabet, Amazon, Apple, Meta, Microsoft, NVIDIA and Tesla) led by a wide margin. The broadening of the rally is a theme that Franklin Templeton Institute has been highlighting in research.

Economic impact muted

The tariff burden will likely land on consumers, although companies, including US importers and foreign exporters may also absorb some of the costs. Our teams view an effective tariff rate of about 15% as similar to a 3% national sales tax on consumption.

Tariffs are coming in a wide variety, from general duties to sectoral tariffs that are applied to important things like steel, aluminum, copper or important industries like autos and pharma. Households may experience different effects on their budgets depending on their income and what imported goods they buy. At a macro level, however, it appears that consumer confidence and spending is holding up in spite of the extra costs.

Large corporations approach the situation differently. Equity analysts are seeing them delay major projects, but they are not canceling them, which is positive. Instead, they are waiting until they can better assess where it will be financially advantageous to invest.

In sum, our experts don’t think the tariff impact will be large enough to derail economic growth. They believe gross domestic product growth could dip down to near 1% later this year but then move back to near 2%.

While higher costs naturally prompt fear of inflation, this appears to be less of a risk than some investors initially thought. Levies averaging 15% would, in the team’s analysis, lift overall inflation by about 1.5%, but this would not become a sustained source of price uncertainty.

The US dollar’s drop in value this year is not a major source of concern for our teams. After all, the dollar is coming down from record levels, which means that it is still relatively strong on a historical basis. Also, the cause of the dollar’s decline appears to be related to a significant degree to changes in interest-rate differentials between the United States and our major trading partners. Early on amid the tariff turmoil, some pundits speculated that foreign investors may have been turning away from US markets, but over the past few months there is little sign of a global aversion to US assets.

Investment opportunities are widespread

Diversification is a theme our professionals emphasized. There are attractive opportunities in international markets, and across many sectors of both the stock and bond markets. International stocks, for example, have been performing well this year, with many countries even ahead of the United States, as they benefit in part from their currencies appreciating relative to the US dollar.

Also, several international markets are undertaking major economic changes of their own, including sizable stimulus plans, including Germany, Japan and Canada. Germany is one of the best examples. It stands out because it had long maintained fiscal discipline with low borrowing. Today, though, they are introducing a plan to spend 70% more on infrastructure and other objectives over the next five years.

In fixed income, diversification is helpful in part as a risk management tool because spreads in general are tight—there isn’t one area or sector that offers exceptional opportunities. High-yield bonds, for example, have not become riskier amid tariff uncertainty, in our view, but there is no reason to favor them, either. Broad positioning across fixed income sectors and international markets is attractive and would allow flexibility if new opportunities arise.

Greater stability with more news to come

Our teams indicate that markets are in more stable condition three months into the adjustment to the historic change in tariff policy. Negotiating final trade agreements with countries worldwide will take time and markets are still watching closely, but they have better tools to understand the changing headlines and decisions.



IMPORTANT LEGAL INFORMATION

This material is intended to be of general interest only and should not be construed as individual investment advice or a recommendation or solicitation to buy, sell or hold any security or to adopt any investment strategy. It does not constitute legal or tax advice. This material may not be reproduced, distributed or published without prior written permission from Franklin Templeton.

The views expressed are those of the investment manager and the comments, opinions and analyses are rendered as at publication date and may change without notice. The underlying assumptions and these views are subject to change based on market and other conditions and may differ from other portfolio managers or of the firm as a whole. The information provided in this material is not intended as a complete analysis of every material fact regarding any country, region or market. There is no assurance that any prediction, projection or forecast on the economy, stock market, bond market or the economic trends of the markets will be realized. The value of investments and the income from them can go down as well as up and you may not get back the full amount that you invested. Past performance is not necessarily indicative nor a guarantee of future performance. All investments involve risks, including possible loss of principal.

Any research and analysis contained in this material has been procured by Franklin Templeton for its own purposes and may be acted upon in that connection and, as such, is provided to you incidentally. Data from third party sources may have been used in the preparation of this material and Franklin Templeton ("FT") has not independently verified, validated or audited such data.  Although information has been obtained from sources that Franklin Templeton believes to be reliable, no guarantee can be given as to its accuracy and such information may be incomplete or condensed and may be subject to change at any time without notice. The mention of any individual securities should neither constitute nor be construed as a recommendation to purchase, hold or sell any securities, and the information provided regarding such individual securities (if any) is not a sufficient basis upon which to make an investment decision. FT accepts no liability whatsoever for any loss arising from use of this information and reliance upon the comments, opinions and analyses in the material is at the sole discretion of the user.

Franklin Templeton has environmental, social and governance (ESG) capabilities; however, not all strategies or products for a strategy consider “ESG” as part of their investment process.

Products, services and information may not be available in all jurisdictions and are offered outside the U.S. by other FT affiliates and/or their distributors as local laws and regulation permits. Please consult your own financial professional or Franklin Templeton institutional contact for further information on availability of products and services in your jurisdiction.

Brazil: Issued by Franklin Templeton Investimentos (Brasil) Ltda., authorized to render investment management services by CVM per Declaratory Act n. 6.534, issued on October 1, 2001. Canada: Issued by Franklin Templeton Investments Corp., 200 King Street West, Suite 1400 Toronto, ON, M5H3T4, Fax: (416) 364-1163, (800) 387-0830, http://www.franklintempleton.ca. Offshore Americas: In the U.S., this publication is made available by Franklin Templeton, One Franklin Parkway, San Mateo, California 94403-1906. Tel: (800) 239-3894 (USA Toll-Free), (877) 389-0076 (Canada Toll-Free), and Fax: (727) 299-8736. U.S.: Franklin Templeton, One Franklin Parkway, San Mateo, California 94403-1906, (800) DIAL BEN/342-5236, franklintempleton.com. Investments are not FDIC insured; may lose value; and are not bank guaranteed. 

Issued in Europe by: Franklin Templeton International Services S.à r.l. – Supervised by the Commission de Surveillance du Secteur Financier - 8A, rue Albert Borschette, L-1246 Luxembourg. Tel: +352-46 66 67-1 Fax: +352 342080 9861. Poland: Issued by Templeton Asset Management (Poland) TFI S.A.; Rondo ONZ 1; 00-124 Warsaw. Saudi Arabia: Franklin Templeton Financial Company, Unit 209, Rubeen Plaza, Northern Ring Rd, Hittin District 13512, Riyadh, Saudi Arabia. Regulated by CMA. License no. 23265-22. Tel: +966-112542570. All investments entail risks including loss of principal investment amount. South Africa: Issued by Franklin Templeton Investments SA (PTY) Ltd, which is an authorised Financial Services Provider. Tel: +27 (21) 831 7400 Fax: +27 10 344 0686. Switzerland: Issued by Franklin Templeton Switzerland Ltd, Talstrasse 41, CH-8001 Zurich. United Arab Emirates: Issued by Franklin Templeton Investments (ME) Limited, authorized and regulated by the Dubai Financial Services Authority. Dubai office: Franklin Templeton, The Gate, East Wing, Level 2, Dubai International Financial Centre, P.O. Box 506613, Dubai, U.A.E. Tel: +9714-4284100 Fax: +9714-4284140. UK: Issued by Franklin Templeton Investment Management Limited (FTIML), registered office: Cannon Place, 78 Cannon Street, London EC4N 6HL. Tel: +44 (0)20 7073 8500. Authorized and regulated in the United Kingdom by the Financial Conduct Authority.

Australia: Issued by Franklin Templeton Australia Limited (ABN 76 004 835 849) (Australian Financial Services License Holder No. 240827), Level 47, 120 Collins Street, Melbourne, Victoria 3000. Hong Kong: Issued by Franklin Templeton Investments (Asia) Limited, 62/F, Two IFC, 8 Finance Street, Central, Hong Kong. Japan: Issued by Franklin Templeton Investments Japan Limited. Korea: Issued by Franklin Templeton Investment Advisors Korea Co., Ltd., 3rd fl., CCMM Building, 101 Yeouigongwon-ro, Yeongdeungpo-gu, Seoul, Korea 07241. Malaysia: Issued by Franklin Templeton Asset Management (Malaysia) Sdn. Bhd. & Franklin Templeton GSC Asset Management Sdn. Bhd. This document has not been reviewed by Securities Commission Malaysia. Singapore: Issued by Templeton Asset Management Ltd. Registration No. (UEN) 199205211E, 7 Temasek Boulevard, #26-03 Suntec Tower One, 038987, Singapore.

Please visit www.franklinresources.com to be directed to your local Franklin Templeton website.

CFA® and Chartered Financial Analyst® are trademarks owned by CFA Institute.