Public and private avenues: How Franklin Equity Group sees digital transformation

What is digital transformation?

Digital transformation is the process of using digital technologies to create new or modify existing business processes, products, services and customer experiences. It is not just about adopting new tools or platforms, but about fundamentally changing how a business operates and delivers value to its customers and stakeholders. We believe successful digital transformations can affect every aspect of a business, from strategy and culture to operations and innovation.

How do we research and invest in digital transformation?

We are constantly evaluating how various themes are influencing and being influenced by new developments from both public and private companies. To gather insights, we have found significant benefits from leveraging a global network of analysts, portfolio managers, venture capitalists and industry experts. These perspectives have shaped our own views, which today focus on 10 sub-themes within the digital transformation landscape: artificial intelligence, new commerce, electrification and autonomy, digital media transformation, cloud computing, fintech, digital customer engagement, IoT/5G, cyber security and the future of work.

Why do we think generative artificial intelligence and cloud computing are misunderstood by investors?

One of the sub-themes that we are particularly excited about is generative artificial intelligence (AI), which is the ability of machines to create new and original content, such as images, text, music and videos, based on data and algorithms. We believe generative AI can disrupt and transform various industries and sectors, such as media, technology development, entertainment, education, and healthcare. For example, generative AI can be used to create realistic and personalized digital content, such as movies, games, books and art, that can cater to the diverse and evolving tastes and preferences of consumers. Generative AI can also be used to enhance and optimize the design and production of physical products, such as clothing, furniture, and cars, that can meet the specific and customized needs and demands of customers.

However, we think that many investors misunderstand generative AI. These investors tend to focus on the ethical and regulatory challenges and risks associated with it, such as privacy, security and intellectual property. While these risks are valid and must be monitored, we also believe they can be addressed and mitigated by the responsible and ethical use of generative AI and the development and adoption of appropriate standards and regulations. In our view, investors tend to underestimate the positive and beneficial impacts and opportunities that generative AI can bring to society—such as enhancing creativity, innovation, and productivity—as well as improving access, affordability, and quality of digital and physical products and services. Our work convinces us that this generative AI opportunity will be measured in trillions of dollars in the years ahead.

Another sub-theme that we are very bullish on is cloud computing, which is the delivery of computing services—such as servers, storage, databases, software and analytics—over the internet. We believe that cloud computing is the backbone and enabler of digital transformation, as it provides the scalability, flexibility, and efficiency for businesses to access and use digital technologies and solutions. Cloud computing also enables businesses to innovate and experiment with new products and services and improve their customer experience and engagement.

We also think that investors misunderstand cloud computing and generally view it as a commoditized and low-margin business with intense competition and price pressure. While we recognize and monitor these challenges, we also believe that they can be overcome and offset by the differentiation and value-addition of cloud services, such as security, reliability, and performance. It can be easy for investors to overlook the long-term and sustainable growth potential of cloud computing, as it is still in its initial stages of adoption and penetration, especially in emerging markets and industries. In addition, the recent post-COVID optimization cycle has caused investors to question the ultimate size of the market. We are not concerned, as our work convinces us that the cloud opportunity will be trillions of dollars in size one day and that the recent slowdown is cyclical—not secular.

Navigating public and private investing avenues

In today’s climate of rising interest rates, the investment landscape for digital transformation is evolving across public and private companies. Quality growth public companies offer liquidity, have strong balance sheets, and generate their own capital to fund their growth. These companies can also be sensitive to quickly evolving interest rates, which can create short-term volatility in returns. Private company investments can provide longer-term growth potential, but they also come with illiquidity risks and less short-term volatility in returns given limited repricing, even as rates rise. They also typically have weaker balance sheets and are not yet generating their own capital. We see a benefit to holding both asset classes in portfolios, as their differentiated liquidity and return profiles offer potential diversification benefits and, importantly, insights into prospects for future disruption which could alter the competitive landscape.

Conclusion

We believe that digital transformation is one of the most important and disruptive trends in the world today, and we are committed to researching and investing in the leading public and private companies that are enabling or benefiting from it. We are particularly excited about the sub-themes of generative AI and cloud computing, which we think are misunderstood by investors, and offer attractive and compelling opportunities for long-term value creation.